Shaping Behavior Change

Through Design

Hi, I’m Janine.

EXPERIENCE & PRODUCT DESIGN DIRECTOR

I lead UX and product design at the intersection of behavioral science, and AI. I transform complex systems into products and experiences people understand, trust, and adopt.

Impact at

a Glance

  
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Years of Experience

              Designing products, services, and AI experiences that create measurable business impact.
            
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Designers Led

              Built multidisciplinary product design, UX research, content, and design operations organizations.
            
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AI-Powered Design

              Integrated AI into the product design process to accelerate research, prototyping, and decision-making.
            
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Enterprise Scale

              Transforming complex businesses through product design, UX, and AI to accelerate business growth at enterprise scale.

A Different Design

Perspective

My career has been shaped by an uncommon blend of fine arts, behavioral economics, and enterprise product design. That multidisciplinary foundation allows me to connect creativity with evidence, human behavior with business strategy, and emerging technology with meaningful experiences.

How I Drive

Impact

Simplify Complexity

Transform complex products, systems, and services into experiences that are intuitive for customers and easier for teams to deliver.

Align Strategy with Human Behavior

Apply behavioral economics, research, and design thinking to create products that people understand, trust, and adopt.

Build High-Performing Design Teams

Develop scalable design practices, research operations, and cross-functional partnerships that improve quality, speed, and business outcomes.

Human-Centered AI

Help organizations design AI-powered experiences that enhance human judgment, strengthen trust, and create lasting value.

Explore Case Studies

Shaping Ideas

Through Writing

My writing explores how behavioral science, AI, design leadership, and organizational systems shape the products we build. I use research, practical experience, and critical inquiry to challenge familiar assumptions and propose more human ways of designing technology.

Explore My Thinking