What Makes Me Unique
Cognitive Science
Big Data, Artificial Intelligence (AI), Machine Learning (ML), and Cognitive Model Learning. AI is a hot topic these days, I have been working in machine learning for over a decade.
People-Centered Design
Strong emphasis on user experience and customer engagement. Using a mix of qualitative and quantitative with a test and learn mindset, I work to build people centered solutions.
Cross-functional Leadership
Demonstrates the ability to lead and collaborate with diverse teams. I am an experienced leader who was worked in-house, as a consultant, and am apart of a big 4 awarding agency; which all require a bit of different skillsets to be successful.
My work mantra
Designing for Impact: Driven by Outcomes
Growth Marketing
Boosted leads from $10B to $12B monthly with a 'Path to Purchase' strategy, optimizing customer touchpoints, driving engagement, and delivering measurable ROI across multiple channels.
Product Launches
Led successful product launches for brands like Pfizer and Capital One, driving brand awareness, customer engagement, and measurable growth through strategic planning, cross-functional collaboration, and data-driven execution.
Enterprise Transformation
Piloted design for transformative digital strategies across multiple companies, delivering user-centric solutions that drive innovation, enhance experiences, and support business growth.
Discover My Writing Journey
In my spare time, I’m building out a Medium blog. My goal is to post once a month. It’s not a huge commitment, but I’m having fun shaping ideas and sharing. It’s a creative outlet where I can dive into topics I’m passionate about and experiment with storytelling.