What Sets Me Apart
Cognitive Science + AI
With over a decade in AI, machine learning, and cognitive science, I design human-centered experiences that make complex systems intuitive, trustworthy, and personalized. My expertise in Gen AI, predictive analytics, and behavioral modeling ensures technology enhances engagement and decision-making.
People-Centered Design
I merge behavioral science, AI-driven insights, and UX research to craft frictionless, data-driven experiences. My approach balances qualitative and quantitative insights to drive accessibility, personalization, and business impact.
Cross-functional Leadership
I lead multi-product experience design at scale, aligning research, design systems, and strategy across cross-functional teams. With experience in-house, in consulting, and within global agencies, I navigate complex organizations to drive desired outcomes.
My work mantra
Implementing strategies that transform experiences, empowering teams, that drive successful outcomes.
Designing for Impact: Driven by Outcomes
Growth Marketing
Increased customer engagement and conversions by integrating AI-powered personalization, predictive analytics, and data-driven UX strategies. Led a ‘Path to Purchase’ initiative that optimized customer touch points, driving a $2B monthly increase in lead generation.
Product Innovation
Led AI-driven UX and personalization strategies for brands like Pfizer, Capital One, and Carmax, delivering scalable solutions that enhanced engagement, trust, and user satisfaction. Developed cross-product activation workflows, aligning data science, engineering, and design to create frictionless, high-impact experiences.
Enterprise Transformation
Drove enterprise-scale UX transformation across Fortune 500 companies, leading teams to implement design systems, intelligent automation, and Gen AI-driven content workflows. Developed UX frameworks that ensured consistency, accessibility, and innovation at scale.
Discover My Writing Journey
In my spare time, I’m building out a Medium blog. My goal is to post once a month. It’s not a huge commitment, but I’m having fun shaping ideas and sharing. It’s a creative outlet where I can dive into topics I’m passionate about and experiment with storytelling.