Shaping Behavior Change Through Design
Hi, I’m Janine, a design leader specializing in behavioral design and user experience. I take a people-centered approach to solving complex challenges, building collaborative environments that translate insight into measurable business outcomes.
What Sets Me Apart
Not just any designer.
I bring deep systems thinking, a behavioral science lens, and a proven ability to lead high-impact work from concept to delivery.
Cognitive Science + AI
Over a decade of experience in AI, ML, and cognitive science allows me to design intuitive, trustworthy systems. I apply Gen AI, predictive analytics, and behavioral modeling to enhance decision-making and user engagement.
Human-Centered Strategy
Grounded in UX research and service design, I turn insights into personalized, friction-reducing experiences that drive retention and business growth.
Scalable Design Leadership
I lead cross-functional teams across complex, regulated ecosystems while aligning strategy, systems, and execution at scale.
Delivering with Purpose
I believe great design is not just about usability. It’s about clarity, momentum, and impact. I lead with curiosity, collaborate with intention, and bring structure to ambiguity. My purpose is to move teams and ideas forward, transforming complexity into meaningful outcomes.
How I Drive Impact
Designing for Behavior Change
I craft digital experiences that shift user behavior through intentional design. By applying behavioral modeling, habit formation frameworks, and cognitive triggers, I help users move from intent to action—ethically and effectively.
Product-Led Transformation
I translate business goals into scalable systems, leading design system builds, research operations, and workflow automation across Fortune 500 orgs.
UX Leadership at Scale
I lead cross-functional design teams at scale from building collaborative workflows, aligning on product vision, and ensuring delivery in regulated and high-stakes environments.
Driving Results
I have built high-converting experiences by integrating UX, growth marketing, and experimentation for Fortune 500 companies from driving a $2B monthly lead lift, reducing call center volume by 50%, and delivering smarter personalization.
UX Research & Service Design
From journey mapping to usability testing and ecosystem mapping, I uncover actionable insights that inform service blueprints, streamline workflows, and drive user-centered strategy.
End-to-End Design
I lead the full product design process from concept to execution, crafting high-impact digital products that balance user needs with business goals. Every project in my portfolio reflects design I’ve personally led, shaped, crafted, and delivered.
Shaping Ideas Through Writing
In my spare time, I’m building out a monthly writing practice focused on thought leadership. It’s a light commitment, but a meaningful one. A creative outlet where I can explore ideas I’m passionate about, experiment with storytelling, and share perspectives that connect design, behavior, and strategy.